Westward Movement

Polo Ralph Lauren Corp. (New York) opened its third Double RL store, in West Hollywood, Calif.

The 3000-square-foot store, on the corner of Third Street and Edinburgh Avenue, is the division's third location, after NoLita in New York and Place de Victoire in Paris.

Women's Wear Daily reports that the quaint Third Street neighborhood is becoming “a hip shopping destination.” Preceding Double RL was a Lulu Guinness accessories boutique and the high-end Aero & Co. specialty store, which relocated from the Los Feliz area. Soon to come: a Sigerson Morrison shoe and handbag boutique.