Whopper Bar to Sell Beer

Burger King (Miami) plans to sell beer and burgers at its new casual dining Whopper Bar restaurant in Miami’s South Beach when it opens next month. The new concept offers an assortment of burgers, toppings and beer.

The company says its conventional Burger Kings will not offer the alcoholic beverages, but additional Whopper Bars could open in other cities, including New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.

Beers will be served in special aluminum bottles to keep them cold and will cost $4.25. They can also be ordered as part of a Whopper combo, which will run about $7.99, or about $2 more than the same combo meal with a fountain drink. The South Beach location will initially offer Anheuser-Busch and MillerCoors beers, but more brews will eventually be added, says Fallon.

Company restaurants in Germany and Whopper Bars in Singapore and Venezuela already sell beer, but this will be the first BK brand in the U.S. to sell beer.
 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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