Wild Oats Markets (Boulder, Colo.) announced that Price Chopper Supermarkets (Schenectady, N.Y.), one of the country's premier food retailers in the Northeast, will be the first independent retailer to sell the entire line of Wild Oats branded natural and organic products in its stores.
Price Chopper will offer the Wild Oats brand in all 115 of its stores located in six Northeastern states. The selection of products will range from all-natural cookies and snacks, to natural cheeses and imported Italian sodas, as well as everyday staples that provide natural and organic alternatives to mainstream brands.
“We are thrilled to expand and enhance our strong natural and organic product offer with the addition of hundreds of Wild Oats branded products,” said Price Chopper’s president and ceo Neil Golub. “Wild Oats is a definitive leader in this field, and our agreement with them allows us to provide their well-regarded natural and organic foods, holistic supplements and environmentally friendly body care products in various categories throughout the store for our customers here in the Northeast.”
Price Chopper is in the process of re-planogramming its shelves to handle the new products and will retrofit its warehouse to incorporate the entire line. Distribution is expected to start after the holiday season.