Wolf & Badger Opens First US Store

Wolf & Badger (London) has opened its first U.S. store. The 2500-square-foot store opened in New York’s SoHo district and features up-and-coming brands on a three-month rotational basis.

The store operates as a way for emerging brands to connect with new customers who are interested in independent brands. It takes a commission off all the products it sells, and brands pay a monthly membership fee to have their products offered.

“We call it a service retail model,” said George Graham, co-founder and ceo.

The company operates two other stores in London and is looking at opening stores in Los Angeles and Miami, reports Women’s Wear Daily.