Officials of The NBC Television Network said Martha Stewart will have her own version of the television show “The Apprentice” once she gets out of jail.
The network said the show, which will begin production sometime after Stewart is released from prison in West Virginia in March and while she remains under house arrest, will feature her as a business legend in search of an assistant to help run part of her company, Martha Stewart Living Omnimedia (New York).
As on “The Apprentice,” the winner will be awarded a one-year job with a salary of $250,000. Mark Burnett, the creator of “The Apprentice” and the producer of a new morning show for Stewart scheduled to make its debut next fall, said that he had discussed the idea extensively with her before she went to prison in October.
The show will focus not on household and cooking advice but on business and marketing acumen.
“She’s a businessperson, and this is a business show,” said Burnett, who has visited Stewart once a month since her imprisonment.
Stewart, who was convicted of lying to federal investigators and is not allowed to conduct business while in prison, made no comment about the decision yesterday.