Online women’s and children’s apparel and accessory retailer Zulily (Seattle) has put its intangible assets through the intellectual property firm Hilco Streambank, according to a company statement released on Tuesday.
The assets in the sale include Zulily’s customer data, social media accounts, domain names, code for the retailer’s app and more than 200 trademarks.
Qurate Retail Group bought Zulily in 2015. In May 2023, Qurate sold Zulily to investment firm Regent. Earlier this year, the retailer brought on Gordon Brothers to oversee the liquidation of $85 million in inventory. Zulily will also be selling assets from its fulfillment centers.
Zulily will accept indications of interest until March 13. However, the company may start a transaction earlier than the deadline if the company receives an acceptable offer.