New Money is a business program which highlights the various aspirations of the future generation of Chinese entrepreneurs and airs weekly on China Global Television Network (CGTN). It takes viewers behind the scenes into China’s most cutting edge start-ups and disruptive business strategies. On this week's episode, our Managing Director, Barbara Seidelmann, was interviewed in relation to this week's topic ‘Life Aesthetics’.
During the interview, Seidelmann discussed a variety of topics with a focus on both home and retail design – distinguishing the difference between the two. One of the key interesting points discussed was that for brands, interior design gives them the ability to utilize their designs to express who they are and attract their target audience. Where there is a change in the market the type of interior design that brands choose will also reflect their expectation of whether they would like customers to stay for longer or shorter periods of time. Seidelmann also pointed out that brands can create trust and loyalty by creating a connection with customers through different brand and product experience areas. In relation to home design, Seidelmann explained that the primary focus should be based on users identity and give them the ability to express themselves. Seidelmann’s interview also shed light on her thoughts on changes in the design market including different aesthetics that the younger generation has when it comes to home decorations.
From the interview, Seidelman demonstrated insight into the importance of aesthetics in both home and retail context, whilst also providing and discussing the design market itself.
The episode of New Money featuring the interview will be aired and available for viewing online several times between Saturday 6th July and Wednesday 10th July.