5 Star Plus Retail Design Insights: How to Better Market Your Company in China
On February 27th, our managing director, Barbara Seidelmann, gave a talk on how to better market your company in China. This was a joint event with the Spanish Chamber of Beijing. Her talk covered a variety of marketing issues pertaining to B2B and B2C companies in China. Some of the topics she touched on included the differences in the Chinese market compared to others globally, positioning in the Chinese Market, effective communication methods, branding, omnichannel strategy and, customer experience. The main focus of the talk developed these issues more in-depth by looking at the speed of the market, the design importance in the market, evaluating consumer psychology, evolving marketing techniques for both offline and online platforms, and establishing strategies that enhance the overall experience of consumers in China.
Beyond online marketing, Seidelmann, encouraged businesses to look towards connecting to consumers through lifestyle marketing to increase Chinese consumer interaction and enhance their experience. She then went on to identify ways to do this in the changing retail environment through creative avenues of pop-up stores and exhibition stands in China. The use of physical interaction is a smart way to engage with customers, provide them with a touchpoint apart from other physical locations, and encourage customers to share their experience through media online thus creating an ongoing conversation that consumers can have and take part in even though they were not present for the experience themselves.
Overall, it’s important for retailers to realize that effective retail marketing must go beyond a single stream of offline or online marketing and combine these two streams in a way that flows directly to consumers. The more your brand can resonate on all channels, the larger the impact you will be able to have on consumers.
5 Star Plus Retail Design was delighted to share this topic with the Spanish Chamber of Beijing. We hope to continue our efforts in guiding businesses in China to form more effective marketing strategies that most directly connect with their consumers and other businesses. We look forward to more opportunities to share topics related to this in the year to come.