Austrian Winter Sport Days 2019 in Chongli – Designed and Executed by 5 Star Plus Design
On February 22-24, the 10th edition of the Austrian Winter Sports Days 2019 was held at the Thaiwoo Ski Resort in Chongli, Hebei Province. The event was jointly organized by ADVANTAGE AUSTRIA Beijing and the Austrian National Tourist Office, supported and designed by 5 Star Plus Retail Design.
The two day event included the Winter Sports Conference, the ADVANTAGE AUSTRIA Ski Race, and an Austrian-style Hüttenabend gala dinner in the mountain top restaurant of the Thaiwoo Resort, which was sponsored by Salzburg State Board of Tourism and Ski Amade. The first day of the conference hosted 250 industry professionals and government officials from the winter sports industry in China and Austria. During this day the conference focused on sharing information and expertise on skills and innovations happening in Winter Sports as well as a tourism workshop focused on the Chinese market. The second day kicked off with the annual ski race. This year there were 50 participates that raced through the course which made for a great ending to another annual event in China.
This was the 3nd year for 5 Star Plus Retail Design provided the design and production support event for ADVANTAGE AUSTRIA Beijing. 5 Star Plus Retail Design designed all interior design elements, marketing, and print materials for the conference, welcome reception and ski race, as well as technical support. The print material design was kept in line with ADVANTAGE AUSTRIA branding, using crimson red and bright white as seen on the Austrian flag, while also providing adequate room for branding of the event sponsors. The inside of the banquet hall was designed vibrant and festive in the spirit of Winter Sports, with backdrop images of nature scenes from Austria.
Overall, the event kicked off with high spirits of Winter Sports industry and were happy to play our part through design and production to create yet another successful and exciting event.