At this year’s China International Optics Fair 2019, Silhouette hosted a 140 sqm exhibition stand design build up executed by 5 Star Plus Retail Design. This was the second time for Silhouette to participate in an exhibition in China this year. The Optics Fair took place earlier this month on September 9 – 11 and featured over 700 exhibitors that welcomed thousands of visitors each day. This was the 32nd International Optics Fair in Beijing.
The prestigious eyewear brand from Austria hosted an elegant and modern exhibition space using a white color scheme with accents of bright colors. The exhibition stand design was created with clean cut lines and minimal displays to showcase Silhouette’s unique and elegant products. The central element of the concept was an attention-grabbing feature wall with a 3-meter-wide video screen and a sloping panel design framed by two LED strips that connected this area with the entrance of the stand. The exterior of the stand had transparent screens to create an exclusive sense of privacy for guests inside while also allowing others to walk by and see Silhouette’s exclusive brand designs. 5 Star Plus Retail Design was responsible for the execution of the stand including support with the design development. 5 Star Plus Retail Design also was responsible in the implementation of the technical exhibition stand design as well as the production and build the stand.
The Silhouette stand at CIOF generated a lot of excitement for their brand in the Chinese market. CIOF served as a great chance for international brands to come together to reinforce their presence in China’s Optic industry. At 5 Star Plus Retail Design, we have thoroughly enjoyed working with Silhouette to provide to them a stand that feels as luxurious as their products and hope to achieve continued success in our future design projects.
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