There are so many different ways to improve the in-store experience for the customer, and the overall “look-and-feel” of your brand. Listed below are 5 ways to drive conversion and increase sales at your store.
1. Assisted Selling
More and more retailers are beginning to use tablets, kiosks, and other types of mobile devices to help their customers become more informed on the products they are purchasing. With Assisted Selling, you have the ability to look at a large selection of products and get immediate access to inventory information in that very store. Informed customers have a better experience and are less likely to return items they bought. That means more products out the door and extra space for that freight that just got delivered.
2. Digital Signage
From video walls to interactive screens—when you have rich and personalized content, you want to deliver it to your customers in the best way possible. Location, location, location! Place your digital signage in a place that is noticeable, attractive and easy to approach.
3. Advanced Video Wall
Speaking of video walls…captivate your consumers with rich and powerful in-store digital experiences with Advanced 4K Video Walls. Retailers can create maximum visual impact using dynamic or gestural walls that allow for a more compelling shopper experience.
4. Responsive Merchandising
Make the most of interactive, promotional displays to fully connect with customers through Responsive Merchandising. The idea is simple—when a shopper picks up content, the system (configured with sensors), identifies what has been moved, and displays relevant product information on an in-store screen. Responsive Merchandising easily allows complex data or marketing messages to be displayed on cue.
5. Content Management
Get the software you need to implement all of the things above in a smooth and timely manner. Try to keep your content easily accessible and moving quickly. Expedite your delivery of audio, video, software, training and other media and maximize efficiencies for all your content needs.
Technology is becoming more and more prominent in today’s retail industry. Get ahead of the game before your competitors do.