Amazon.com Inc. (Seattle) is expected to launch its new Luxury Beauty Store this morning, its first foray into prestige cosmetics.

The site repeatedly features 24 brands, including Burberry fragrances, Dr. Brandt Skincare, Jack Black, Deborah Lipmann, L’Occitane, Dr. Dennis Gross Skincare, Stila and more.

“We have luxury shoppers,” said Chance Wales, Amazon’s director of beauty and health and personal care. “What we have been lacking is luxury brands.”

steve kaufman

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