Aritaum Expanding Through North America

Amore Pacific (Seoul, South Korea) has plans to expand vigorously throughout the U.S. and Canada by opening 70 stores under its Aritaum beauty banner over the next few years.

Aritaum has strong brand presence throughout South Korea, and the company hopes to build on that here by opening many of the stores in cities with a strong Asian population who may already be familiar with the brand.

There are currently 14 Aritaum stores in North America, and many of the new stores will be converted from pre-existing Amore stores, also owned by Amore Pacific. The Aritaum brand skews toward millennial shoppers, reports Racked.