Hublot Opens New York Store

Luxury watchmaker Hublot (Nyon, Switzerland) has opened a new store on Fifth Avenue in New York. The 1500-square-foot location is the company’ largest store in the U.S.

Women’s Wear Daily reports that this location was chosen though it is close to the existing Madison Avenue store because the brand hopes to capitalize on tourist traffic in the area.

The new store features a black façade designed by Peter Marino to mimic one of the company’s watchbands. The interior features black lava stone and wood floors with gray furniture and fixtures to provide a clean, contemporary look.