Alexa Jewell Schaefer is Director of Strategy at ChangeUp. ChangeUp is an award-winning experience agency driving change for fast-moving brands. Our tailored solutions address clients' unique challenges and opportunities ranging from strategic positioning, to launching a refreshed brand identity and design, to rolling out scalable store environments. We've partnered with clients including Best Buy, The Vitamin Shoppe, Panera Bread, Bath & Body Works, Discount Tire, KIA, Jimmy John’s and Trek. Learn more at www.changeupinc.com.
