Headlines

Target Sued for Biometric Surveillance

Class-action lawsuit alleges retailer invaded shoppers’ privacy

Published

2 weeks ago

April 22, 2024

VMSD Staff

Target Sued for Biometric Surveillance — JHVEPhoto/iStock.com

JHVEPhoto/iStock.com

Target (Minneapolis) has been hit with a class-action lawsuit alleging it broke the Illinois Biometric Information Privacy Act, which was passed in 2008 and is designed to protect people from their physical characteristics being collected without their knowledge, MediaDailyNews reports. The suit comes a few months after the Federal Trade Commission banned Rite Aid from using facial recognition in its stores for five years.

The suit, which lists an Arnetta Dean as the lead plaintiff, was filed several weeks ago in Illinois’ Cook County, which is home to Chicago and its surroundings. Target has 108 stores in Illinois; information on which one(s) were cited in the suit was not immediately available.

Target did not respond to MediaDaily News’ request for comment.

Illinois’ Biometric Information Privacy Act prohibits private companies from collecting unique biological information, including retina scans, fingerprints, voiceprints, hand scans, facial geometry or DNA, unless they’ve informed people in writing. They must also tell consumers why they are collecting the data and how long it will be stored.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Kizik Unveils New Look at NY Pop-Up and Sets Store Openings

Don't Miss

Kroger-Albertsons Merger: More Stores to be Sold to C&S Wholesale Grocers

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design