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Skechers Debuts Concept Store in Brussels

New space features dedicated performance and apparel areas

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Skechers U.S.A. (Manhattan Beach, Calif.) has opened its first concept store in Brussels on its famed shopping street, Rue Neuve. Together with its store on Antwerp’s Meir and planned Bruges concept store opening in mid-May, the company is expanding its retail presence as part of its commitment to building the brand across the country.

“Our arrival in Brussels places us at the heart of one of Europe’s most cosmopolitan, trafficked and traveled destinations,” said Maurice van Berkel, General Manager of Skechers USA Benelux B.V. “Together with the tourists and locals who will soon visit our new location in Bruges and our successful Antwerp store, shoppers can enjoy the entire Skechers experience—with multiple destinations to explore our offering, coordinate our shoes and apparel, and slip into our popular Skechers Hands Free Slip-ins technologies and new Skechers Football product.”

Located near INNO and City2 shopping, the new 5270-square-foot location at Rue Neuve 64 is designed in Skechers’ trademark modern décor—featuring a vaulted entry and a large mural of the brand’s Southern California hometown of Manhattan Beach, as well as a digital screen and illuminated displays. The store houses dedicated Skechers Performance and Skechers Apparel shop-in-shops, and an assortment of the company’s technologies for every activity.

Along with the already opened Brussels Skechers store and the location opening in Bruges in mid-May, an additional Skechers store is opening in Kortrijk later this week, bringing the total Skechers retail store count to seven in Belgium.

The company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and about 5200 company- and third party-owned retail stores.

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