BRIX Buying Clean Juice Chain

BRIX Holdings LLC (Dallas), a multi-brand franchising group whose holdings include Friendly’s, Red Mango and Orange Leaf, has entered into a definitive agreement to acquire all assets of Clean Juice, a USDA-certified organic juice bar franchise. Terms of the deal, which is slated to formally close within the next several weeks, were not disclosed.

The acquisition will add more than 75 existing Clean Juice locations and a dozen more in development to the BRIX network, bringing the company’s national footprint to more than 300 locations and counting across eight brands.

“Our BRIX portfolio of brands all share a common thread: each has a unique and differentiated position in their sector with loyal guests and fans,” said Brix CEO Sherif Mityas. “Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of ‘better-for-you’ options.”

Clean Juice was founded in 2016 by married couple Landon and Kat Eckles. It features cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, salads and other healthy food options.

Said Landon Eckles: “We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle. This is the right next step in our brand’s journey – we are confident that Clean Juice will be well positioned for future growth and success within the BRIX family of brands.”

BRIX Holdings’ portfolio includes Friendly’s, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., Pizza Jukebox and now, Clean Juice.