Connect with us


New-Look JC Penney Debuts in New Jersey

Two-level mall store has 120,000 square feet of space




The women’s department in the new JCPenney in New Jersey’s Willowbrook Mall. Photo: Courtesy of JCPenney

A former Lord & Taylor department store at a New Jersey mall has been reborn as a JCPenney (Plano, Texas), NJ Biz reports. The new, two-level store is in the Willowbrook Mall in Wayne, and replaces the chain’s longtime location at the nearby Wayne Towne Center. It is the historic brand’s first new locale in eight years.

At the Brookfield Properties-owned mall, JCPenney is taking over a 120,000-square-foot anchor spot left vacant after Lord & Taylor closed three years ago as part of a Chapter 11 bankruptcy. Discount retailer Shopper’s Find replaced Lord & Taylor before closing in late 2022.

The revitalized JC Penney is part of a $1 billion internally generated reinvestment strategy the retailer unveiled last summer that aims to enhance customer engagement and driving sustainable growth. The initiative includes enhanced digital capabilities, in-store physical and technology upgrades, and merchandising/supply chain updates.

Founded in 1902, the department store chain has 663 stores in the U.S. and Puerto Rico.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines





Most Popular