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Foot Locker Unveils Updated Store Concept

New look debuts at New Jersey mall; format to inform global fleet refresh




The first of Foot Locker’s reinvented store concept is at a New Jersey Mall. Photo: Courtesy of Foot Locker via BusinessWire

Foot Locker Inc. (New York) has taken the wraps off a new retail concept that it says “delivers an elevated shopping experience and unrivaled customer service.” The footwear/apparel retailer debuted the updated format at its Willowbrook Mall location in Wayne, N.J., and said it will incorporate learnings from this concept into its new stores.

Informed by customer insights, Foot Locker describes this “store of the future” as featuring a bold storefront, distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures and other technological advances. The concept also provides Foot Locker’s sneaker ambassadors with the ability to elevate their customer service through what it calls “a sharpened high-tech toolkit.”

“Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate,” said President and CEO Mary Dillon. “As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience.”

Additional locations of Foot Locker’s new store concept will open in coming months, including the brand’s 34th Street flagship location in New York. Additional reinvented Foot Locker store concepts will be introduced globally in Paris, Melbourne and Delhi. (Editor’s note: VMSD plans to profile Foot Locker’s updated store design in its September/October 2024 issue.)

In all, Foot Locker has about 2500 retail stores in 26 countries across North America, Europe, Asia, Australia and New Zealand, and a licensed store presence in the Middle East and Asia.




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