Babies R Us Heads to Mexico

Babies R Us U.S. store at American Dream. Photography: Courtesy of WHP Global

Babies R Us will expand its business to Mexico, parent company WHP Global announced. The first Babies R Us store will open in the second half of 2024, however the location of the store has not been decided.

Partnering with El Puerto de Liverpool, a Mexican omnichannel retailer, WHP Global plans to open both physical stores in the region and a flagship e-commerce platform.

“We are excited to build on the success of Toys R Us in Mexico and expand our partnership with Liverpool to introduce Babies R Us to the Mexican market,” said Jamie Uitdenhowen, WHP’s Executive Vice President of Toys R Us and Babies R Us at WHP Global.

Mexico’s first Toys R Us opened in October 2023 under the partnership of WHP and Liverpool.

VMSD Staff

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