Headlines

Babies R Us Heads to Mexico

After opening Mexico’s first Toys R Us last year, WHP Global and El Puerto de Liverpool partner again

Published

3 months ago

January 29, 2024

VMSD Staff

Babies R Us Heads to Mexico — Babies R Us U.S. store at American Dream. Photography: Courtesy of WHP Global

Babies R Us U.S. store at American Dream. Photography: Courtesy of WHP Global

Babies R Us will expand its business to Mexico, parent company WHP Global announced. The first Babies R Us store will open in the second half of 2024, however the location of the store has not been decided.

Partnering with El Puerto de Liverpool, a Mexican omnichannel retailer, WHP Global plans to open both physical stores in the region and a flagship e-commerce platform.

“We are excited to build on the success of Toys R Us in Mexico and expand our partnership with Liverpool to introduce Babies R Us to the Mexican market,” said Jamie Uitdenhowen, WHP’s Executive Vice President of Toys R Us and Babies R Us at WHP Global.

Mexico’s first Toys R Us opened in October 2023 under the partnership of WHP and Liverpool.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design