Back to Cool

Clothes weren't the only objects of desire for students during those cherished remaining weeks before the school year this fall. Must haves like laptops, stereos, headsets and DVDs were a few of the latest gadgets featured in Sony Style's two-month Back To School window campaign.

“The windows were a takeoff of shopping online for back to school,” says Christine Belich, vp of visual merchandising for Sony Style. “We used the shopping cart icon to carry the theme throughout the windows and had miniature shopping carts in-store holding the essential back-to-school items.”