MUCH LIKE THE icing on a cake, props and decoratives are not only necessary, but can lend some extra creativity too.

This year, props and decoratives are remaining big, bold and colorful in order to add a layer of excitement to the in-store experience. From custom dog props to unusual candles and vases, these sometimes-subtle items can help elevate ho-hum experiences to the extraordinary.

Customization options are still top-of-mind for retailers and decorative and props manufacturers are responding accordingly with products that can be specified to meet your needs.


Universal Display & Design’s Custom Props

Its in-house team can design, prototype and manufacture props to your specifications

Looking for custom props? Look no further than this company: Its in-house team can design, prototype and manufacture props to your specifications. Can be made using a variety of sustainable materials and can be 3-D printed.


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MANUFACTURER: Universal Display & Design
PRODUCT CATEGORY: Decorative and Props


Magis Puppy

A recognizable prop intended for a range of interiors in four sizes

Part of this company’s Me Too collection and born from Fero Aarnio’s 2005 design, Puppy is a recognizable prop intended for a range of interiors in four sizes. Shown here is a limited edition red-and-white holiday version that was only available in Dec. 2022.


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MANUFACTURER: Magis
PRODUCT CATEGORY: Decorative and Props


Holiday Foliage’s Daisy Topiaries

It can be paired with this company’s MDF Grass Blades and Grass Mounds

Spring has sprung! These oversized Daisy Topiaries can be paired with this company’s MDF Grass Blades and Grass Mounds to create an eye-catching springtime activation.


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MANUFACTURER: Holiday Foliage
PRODUCT CATEGORY: Decorative and Props


Visual Citi’s In Store Accessories

The rollout supported the retailer’s accessories in store and in its windows globally

This company worked with Kate Spade to create a reimagining of festive parties of days gone by. With sculptural resin ribbons displayed in bright metallics, this rollout supported the retailer’s accessories in store and in its windows globally.


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MANUFACTURER: Visual Citi
PRODUCT CATEGORY: Decorative and Props


Fox Fodder Farm’s He, She and They

Inspired by nature and the beauty in imperfection

Designed by artist Fernando Aciar, and in partnership between this company and fefostudio, this collection of ceramic vessels were inspired by nature and the beauty in imperfection. Titled He, She and They, their organic shapes are crafted using a slip casting technique.


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MANUFACTURER: Fox Fodder Farm
PRODUCT CATEGORY: Decorative and Props


Berner Air Curtains Architectural Contour Air Curtain

Supports sustainability

Intended for main entrances, the Architectural Contour Air Curtain is discreet. Supports sustainability by reportedly saving energy and protecting thermal comfort when your door is open.


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MANUFACTURER: Berner Air Curtains
PRODUCT CATEGORY: Decorative and Props


Orora Visual’s Giant-Sized Props

Add lighting, motion or glitter to capture shopper attention

Enhance your displays using this company’s giant-sized props, décor, 3-D lettering. Add lighting, motion or glitter to capture shopper attention.


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MANUFACTURER: Orora Visual
PRODUCT CATEGORY: Decorative and Props


Ethnicraft Sphere Wall Mirror

Featuring earthy tones blended together from mineral powders and color pigments

Shaped by this company’s artisans, the Sphere Wall Mirror features earthy tones blended together from mineral powders and color pigments.


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MANUFACTURER: Ethnicraft
PRODUCT CATEGORY: Decorative and Props


SANAYI313 V Vase

Handcrafted to evoke the similar feeling of antique vessels

Drawing direct inspiration from the Judas trees that bloom around the Bosporus Strait in spring, V Vase is handcrafted to evoke the similar feeling of antique vessels from ancient Mediterranean civilizations.


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MANUFACTURER: Sanayi313
PRODUCT CATEGORY: Decorative and Props


Retailworks Custom Props

Aim to support the organization’s vision to create equitable access to healthy food

Check out these custom props created by this company for Food for Health, a non-profit social enterprise based in Milwaukee. These larger-than-life vegetables and utensils aim to support the organization’s vision to create equitable access to healthy food.


Celsius 54 PyroPets

Choose from cats, dragons, unicorns and deer

Reveal your wild side: This collection of animal-shaped candles melt to reveal metallic skeletons underneath. Choose from cats, dragons, unicorns and deer from this company’s line.


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MANUFACTURER: Retailworks Inc.
PRODUCT CATEGORY: Decorative and Props


Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).

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