Barneys Teams with Burberry

Barneys (New York) has partnered with Burberry (London) to offer an exclusive Burberry x Barneys collection in stores. This is the first time the designer’s womenswear is available in Barneys; it already sells the brand’s menswear.

To mark the event, the retailer live streamed Burberry’s see-now-buy-now runway collection that took place yesterday in two of its flagship stores, located in New York’s Madison Avenue and California’s Beverly Hills stores. The retailer also launched a multichannel marketing plan and is spotlighting the new collection in the windows of its New York flagship, reports Women’s Wear Daily.