Bergdorf Unveils New Chanel Shop

Chanel (Paris) has opened a new boutique inside Bergdorf Goodman (New York), complete with an antique marble fireplace, Art Deco Coromandel screens and tweed carpeting. The 2000-square-foot shop is located near the elevators on the second floor housing European designers, reports Women’s Wear Daily.

“It was time to move. The business had outgrown the space,” Barbara Cirkva, president of the fashion division of Chanel Inc., told WWD. “In wholesaling, Bergdorf’s is our top point of sale. Saks Fifth Avenue in New York would be number two, followed by Neiman Marcus in San Francisco.”

The Chanel boutique is 50 percent larger than its predecessor, with fitting rooms twice as large. Bergdorf plans additional remodeling to its New York flagship, including the addition of a new Tom Ford boutique.