Department Stores

Bergdorf Unveils New Chanel Shop

Boutique is 50 percent larger than previous space

Published

13 years ago

May 27, 2011

VMSD Staff

Chanel (Paris) has opened a new boutique inside Bergdorf Goodman (New York), complete with an antique marble fireplace, Art Deco Coromandel screens and tweed carpeting. The 2000-square-foot shop is located near the elevators on the second floor housing European designers, reports Women’s Wear Daily.

“It was time to move. The business had outgrown the space,” Barbara Cirkva, president of the fashion division of Chanel Inc., told WWD. “In wholesaling, Bergdorf’s is our top point of sale. Saks Fifth Avenue in New York would be number two, followed by Neiman Marcus in San Francisco.”

The Chanel boutique is 50 percent larger than its predecessor, with fitting rooms twice as large. Bergdorf plans additional remodeling to its New York flagship, including the addition of a new Tom Ford boutique.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design