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The company developed a new brand identity for Sony Ericsson Mobile Communications. The display for the rollout of SE's new mobile phones integrated its new liquid ID branding and can hold one to five different phones permanently. Beeline Group (a Leggett & Platt Co.) (510-713-9100; fax: 510-713-7011; Internet: www.beelinegroup.com)

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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