Connect with us


Cadillac House: Designing the Brand Experience

Nathan Tan (Cadillac) and John Bricker (Gensler) explore a retailer’s evolution from transactional to experiential spaces.





More and more, retailers are challenged to reinvent themselves in order to connect with customers in new, relevant ways. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Nathan Tan and John Bricker share a prime example of this shift – Cadillac House in New York’s SoHo neighborhood. Shifting gears under new leadership, the brand made the bold move to relocate to The Big Apple from its Detroit hometown and create an interactive, experiential brand house, which sits at ground level, below Cadillac’s new headquarters. 

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular