Categories: Headlines

Dunkin’ Challenges Starbucks

Dunkin’ (Canton, MA) has invested $100 million in its U.S. business, reports CNBC. The move is intended to refresh the brand, focusing on coffee. Capital will be used to upgrade equipment, including the addition of new espresso machines.

Dunkin’ will also renovate its store design to add room for mobile ordering and cold beverages on tap. Dunkin’ is planning to add more than 200 to 250 new restaurants in the next three years. 

 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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