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Edikted Sets Summer Opening in Mall of America

Women’s fashion brand popular with Gen Z shoppers

Published

1 week ago

April 23, 2024

VMSD Staff

Edikted Sets Summer Opening in Mall of America — Edikted will open a store at the massive Mall of America in August. Photo: JHVEPhoto/iStock.com

Edikted will open a store at the massive Mall of America in August. Photo: JHVEPhoto/iStock.com

Trendy clothing brand Edikted (Los Angeles) will open its third U.S. location, at the Mall of America, the Minnesota mega-mall reports.

The fast-fashion brand for women launched as an online company in 2021 and will have three brick-and-mortar locations by the time it opens on Mall of America’s second-level west side this August. (The other locales are a showroom in LA’s The New Mart and a flagship in New York’s Soho.)

Edikted is widely popular with Gen Z consumers, and has been worn by young celebrities like Hailey Beiber, Olivia Rodrigo and Addison Rae, the mall’s statement notes.

“Edikted has created a strong community of fashion enthusiasts and trend seekers online, and we’re excited to unite this fanbase in-person for the opening of the brand’s first Minnesota location,” says Carrie Charleston, VP of Leasing at Mall of America.

Located in the Minneapolis suburb of Bloomington, the 5.6 million-square-foot Mall of America is the largest shopping and entertainment complex in North America.

VMSD Staff

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