The Fairyland Premium Kids Café Debuts an Educational Concept

Designed by Wutopia Lab (Shanghai), The Fairyland Premium Kids Café is the first educational family restaurant in China, mutually owned by PACEE Education.

The space’s exterior comprises punctured aluminum panels, creating a ripple effect, meant to visually blur the lines between reality and fantasy. The lobby at the entrance is surrounded by 1000 illuminated acrylic tubes simulating sunlight shining through thick layers of leaves. This leads into the dreamy central area (dubbed Cloudy Town) that features acrylic clouds, slides, treehouses, a carousel and a hidden ball pit. Bordering Cloudy Town is the eating area for kids and families.

Other visual draws include the Golden Castle at the edge of Cloudy Town that includes candle lights, a faux fireplace and shiny silverware. In addition, a dance area behind red velvet curtains – containing neon lights, wallpaper, a wood floor and crystal chandeliers – provides a place for kids to let loose.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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