Online luxury retailer Farfetch (London) will purchase beauty retailer Violet Grey, according to Reuters. The move expands Farfetch’s reach into the cosmetics business.
“We’ve been thinking about beauty for a long time,” Stephanie Phair, chief customer officer of Farfetch, told Reuters.
Farfetch plans to introduce beauty products on its online marketplace this year.
Jennifer Acevedo
Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.