(PRESS RELEASE) TORONTO — Figure3, one of Canada’s largest independently owned Interior Design Firms, announces the grand opening of their most recent showroom collaboration with Keilhauer, a premium Canadian furniture manufacture, and the launch of their redesigned flagship in the heart of the New York Design Center at 200 Lexington Ave, NY.
Nestled within the 95-year-old building, which houses nearly 100 showrooms, the Keilhauer flagship immediately draws interest with the entryway’s impressive limestone feature wall and branded installation that serve as captivating focal point, guiding registered visitors to the showroom.
Once inside, the new open layout serves as an inviting backdrop, with large windows that flood the space with natural light, enhancing the overall experience. Curated art pieces further celebrate creativity and accentuate the tailored sophistication of the environment.
“Our main goal was to open up the showroom,” says Mardi Najafi, VP of Retail Strategy and Design at Figure3. “One of the ways we achieved this was to include what we call ‘social spaces’ in the center of the showroom – these versatile lounge areas are the heart of the showroom experience and will facilitate events and activations beautifully.”
The social space features a stunning bar and undeniable hospitality-like feel that encourages intentional guest interaction and can easily be activated to host events and product launches within the space.
Meghan Sherwin, president of Keilhauer, expresses, “Figure3 has transformed our New York showroom into a dynamic space that not only showcases our premium furniture but also serves as a hub for collaboration and celebration. This redesign reflects our shared values of innovation and exceptional design.”
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The showroom radiates timeless elegance and refined materiality, basked in a warmth that deviates from a typical gallery-like furniture showroom environment. Keilhauer pieces are prominently displayed throughout to encourage an experiential customer journey, while also providing in situ functional workspaces for sales experts, designers, and architects.
“Keilhauer’s reimagined New York showroom is a testament to our unwavering commitment to innovation and excellent design,” says Meghan Sherwin, President of Keilhauer. “This is a space that showcases our wide range of high-quality, handcrafted furniture and also provides a functional, accommodating workspace for our team and their A&D clientele.”
The New York flagship marks the fourth endeavor that Figure3 has designed with Keilhauer, including the Toronto Keilhauer Showroom which launched in August 2023 and two showrooms for Keilhauer’s subsidiary brand, Division Twelve.
“Keilhauer is an amazing client to work with because they trust in the design process and understand how the physical environment can bring a brands’ ethos to life and support an elevated customer experience”, explains Mardi Najafi, VP of Retail Strategy and Design at Figure3.
Equipped with state-of-the-art digital connectivity features and energy-efficient lighting, the showroom offers a seamless blend of functionality and elegance. Additionally, a dedicated section for Keilhauer’s subsidiary brand, Division Twelve, adds a playful contrast to the sophisticated ambiance.
About Figure3
Figure3 is one of Canada’s most distinguished interior design firms. Leveraging design-based research and brand strategy, Figure3 helps its clients realize environments which achieve the best connection between people and place. Independently owned and based in Toronto with an entrepreneurial team of 70+ creative thought leaders in the workplace, residential, hospitality and retail, Figure3 has established itself as a trusted partner for over 28 years. Notable retail clients include Virgin Mobile, Telus, Chanel, Miele and Penguin Random House. For more information, please visit www.figure3.com.
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About Keilhauer
Founded in 1981, Keilhauer is a privately owned, design-focused contract furniture manufacturer. Keilhauer manufactures seating and tables that makes work more comfortable for all. Keilhauer products are thoughtfully made to support communication and engagement in spaces such as meeting rooms, collaboration areas, lobbies and lunchrooms. Working with world-renowned furniture designers, Keilhauer is internationally recognized for award-winning design, built with extreme craftsmanship, to the highest environmental standards. The company is headquartered in Toronto, Ontario. For more information, please visit keilhauer.com.