Macy's Inc. (Cincinnati) and The Finish Line Inc. (Indianapolis) are partnering to bring Finish Line-branded athletic footwear shops to more than 450 Macy's department stores in the U.S. and online at macys.com.
The rollout will begin in spring 2013 with completion expected by fall 2014. For the remaining approximately 225 Macy's stores that carry footwear, Finish Line will manage the athletic footwear assortment and inventory beginning in spring 2013, without the staffing or branding provided in the leased departments. Finish Line will be Macy's exclusive partner for men's, women's and kids athletic footwear and Macy's will be the exclusive host for Finish Line-branded in-store shops.
“Finish Line is a widely recognized expert in athletic footwear for men, women, and kids including the best brands, newest technology and most current styles. We believe the enhanced footwear assortment they will bring to our customers at every full-line Macy's store nationwide, as well as on macys.com, complements our rapidly developing offering of activewear merchandise,” says Jeff Gennette, Macy's chief merchandising officer. “With Finish Line on our team for athletic shoes, Macy's will be a comprehensive and compelling destination for footwear across all categories – from dress to casual to comfort to athletic – for men, women, and kids.”