Sony Electronics Inc. (San Diego) has opened three new Sony Style stores in Florida in time for the holidays.
The three stores are at Boca Town Center (Boca Raton), International Plaza (Tampa) and The Gardens in Palm Beach. That brings to 26 the number of Sony Style stores nationwide.
Sony says the sleek, visually appealing stores are designed to help demystify technology for women and help them visualize how electronics can complement their home's interior design. The Florida stores incorporate the several demonstration areas that have become the brand’s hallmark, encouraging consumers to test-drive a variety of electronic devices, including the newest camcorders, top-of-the-line laptops, high-definition TVs, digital cameras, personal audio players and more.
These stores feature a concierge located at the entrance of the store, personal in-home delivery services and custom installation support.