Glossier (New York) is planning to open three permanent brick-and-mortar stores, according to a company blog post. The first store is set to open this August in Seattle. The other two – one in Los Angeles and another in London – will open this fall and in winter, respectively. The brand is also planning to reopen a store in New York by 2022.
In 2020, Glossier closed both its New York and Los Angeles stores permanently due to the Covid pandemic.
Emily Weiss, Glossier Founder and CEO, wrote in the blog post, “At a time when the appetite for online shopping, accelerated by the pandemic, has never been stronger, the promise of immersive, real-life experiences rooted in discovery and connection is paradoxically also more resonant than ever. We imagine a future where digital and offline experiences exist in harmony, all in the service of helping people connect more deeply with themselves and others.”