Godiva Chocolatier’s new Fifth Avenue flagship at 52nd Street is the company’s first presence on the venerable shopping avenue since 1972. Customers are drawn into the store by “theater in the window,” in which a chef dips strawberries into a vat of melty chocolate.

For more on Fifth Avenue retailing, read New York editor Eric Feigenbaum’s piece, “New York’s Fifth Dimension,” in the November issue or by clicking here.

 

 

 

 

 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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