Largest Canadian-owned distributor of automobile tires uses innovative digital signage solutions to promote sales
Montreal, January 22, 2019 – iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced that its client Groupe Touchette, the largest Canadian-owned distributor of automobile tires, has installed iGotcha Media digital signage stands at nine Nissan/Infiniti dealerships across Canada.
iGotcha Media’s digital signage solutions provide immersive experiences and exceptionally compelling advertising platforms. Conceived by iGotcha Media, the theme of the Groupe Touchette campaign is the four seasons. Specifically, the four driving seasons and how the right tires enhance the driving experience. Content is inspirational, advisory (tips on inflation, rotation and alignment) and promotional. iGotcha Media’s solutions integrate hardware (monitors, PCs, custom-made mounts and stands) and proprietary content management software that allows clients to manage content quickly and easily from any location.
“As the Canadian leader in tire distribution, we enjoy excellent relationships with automobile manufacturers and dealer networks, including Nissan/Infiniti,” says Yasmine Sardouk, National Marketing Manager, Groupe Touchette. “For us, the integration of iGotcha Media digital signage solutions represents an unprecedented opportunity to communicate with automobile owners. It gives us a direct channel to inform motorists about our portfolio of products and related issues, such as safety. By offering eye-catching, fun and dynamic displays, we are promoting Nissan/Infiniti’s ‘Tire Advantage’ program, which benefits dealers by supporting sales and stimulating a secondary revenue stream. We wish to thank our partners at Nissan/Infiniti Canada as we look forward to our continued collaboration and shared success.”
“We are very pleased to be working with Groupe Touchette,” continues Greg Adelstein, President, iGotcha Media. “For us, the challenge was to develop a unique point-of-purchase (POP) digital display that showcases select products and helps convert passers-by into purchasers. Our research tells us that nearly 75% of consumers prefer digital signage to traditional static signage and that 70% of purchasing decisions are made at the POP. For these reasons, we believe that implementing digital signage solutions within Nissan/Infiniti dealerships is a win-win situation.”
The ‘wall stands’ developed for Groupe Touchette comprise three 55-inch LG 55UH5C-B 4K monitors, configured in portrait mode, above three tire holder display cases. Wall stands run dynamic video content, including a welcome message personalized for each dealer, information on Nissan/Infiniti’s ‘Tire Advantage’ program and content specific to tire manufacturers including: Bridgestone, Continental, Goodyear, Michelin, Pirelli and Yokohama. Wall stands are currently running at Ajax Nissan and Oakville Infiniti in Ontario, Rallye Motors Nissan in New Brunswick and Spinelli Infiniti in Quebec.
Groupe Touchette’s ‘floor stands’ integrate three 32-inch LG 32SM5C-B monitors with display cases that position tires on top of the monitors while running dynamic content that simulates three different types of terrain. Floor stands are currently running at Country Hills Nissan and Hyatt Infiniti in Alberta, H Grégoire Chomedey Nissan and Spinelli Nissan in Quebec, and Kelowna Nissan in British Columbia.
About Groupe Touchette Inc.
Groupe Touchette Inc. is the largest Canadian owned tire distributor. Recognized for nearly 40 years for its expertise and superior service levels to manufacturers, dealers and independent clients, the company specializes in value-added tire distribution services. With operations spanning from coast to coast, Groupe Touchette today employs more than 600 people. In addition to the services provided to car manufacturers, authorized car dealerships and independent tire retailers, operating under TireLink, DT Tire and now Atlas Tire Wholesale Inc., Groupe Touchette Inc. also serves consumers under the Tireland/IciPneu and TirePartners/Pneu Solutions. For more information, please visit www.grtouchette.com.
About iGotcha Media
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include: screens, kiosks, video walls, LEDs, RFID technology, gaze-tracking technology, payment solutions, virtual reality (VR) and augmented reality (AR). We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include: Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, National Bank of Canada, Nissan Canada, Reebok, Rockport, Rona, Toronto Congress Centre and Via Rail Canada. For more information, please visit www.igotchamedia.com.