Headlines

Guess Finds a Low-Cost Solution for Remodeling Stores

Fashion retailer updates 100 locations with a simple adhesive

Published

2 years ago

April 14, 2022

VMSD Staff

Guess Finds a Low-Cost Solution for Remodeling Stores — The jeans wall of a Guess store in Chicago | Courtesy of Guess

The jeans wall of a Guess store in Chicago | Courtesy of Guess

Guess (Los Angeles) recently updated 100 stores across the U.S. and Canada within four months, doing so with a cost-effective approach, Chain Store Age reports.

The fashion retailer enlisted NGS Films and Graphics to supply decorative vinyl adhesives that could be applied to fixtures, walls, cash wraps, shelves and more. Designers opted for a combination of wood grain, anodized metal and glossy white textures, the article says.

“Applying the vinyl to aging store fixtures that are in good condition will keep them out of landfills while giving our locations a new look,” said Marco Arroyo, Senior Director of Store Planning, Design and Construction for Guess, in a recent webinar hosted by the outlet.

He reported that sales have jumped a few percentage points since the adhesive installations. “This indicates the design transition is working,” he said.

See photos at Chain Store Age.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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