Guess Inc. (Los Angeles) opened its new 13,000-square-foot, two-level flagship today on Fifth Avenue.

“This is a big step for us,” Paul Marciano, Guess Inc.’s vice chairman and ceo told Women’s Wear Daily. “We’ve never had a major location on Fifth Avenue. We found a store that’s a little bit big, but it will cover every avenue of our business. We have collection of lingerie and underwear, but because of space issues, we’ve kept it in Europe and Asia. I will [now] have the space.”

In addition to denim, the flagship includes the first Guess dress department, the largest collections of footwear, jewelry, accessories and apparel for women and men. Some location-specific exclusive include an international jewelry collection and a group of handbags and greater range of watches.

The store design features glossy red, black and silver mannequins, a two-story glass elevator covered in metal mesh, silver-leaf wallpaper in the dressing rooms and ceilings, chandeliers and steel display blocks custom-finished using a chemical wash. Evoking the brand’s heritage, an area rug is made from 500 leather and metal-studded jean patches.