In a uniquely-designed, informative infographic from SET, an award-winning retail brand experience agency with clients such as Nike and Verizon, a new omni-channel methodology reveals the activation and curation of experiences that deliver every time.
The graphic provides a fool-proof guide to achieving brand engagement both digitally and physically — from creating culturally-relevant, impactful digital content to sensory and immersive activations that will increase a brand’s longevity and impact among consumers. This step-by-step breakdown to building a seamless brand identity across all platforms both simplifies the brand-product ecosystem, and strategically discusses the key ingredients to meaningful connections with buyers.
It’s vital for brands to understand the process of tactile and interactive experiences from start to finish. One out of three CMO’s are expecting to allocate up to 50% of their budget towards experiences over the next 3 to 5 years.
For more information on the omnichannel brand experience, check out the original source:
https://www.setcreative.com/omni-channel-theactivationcycle
SET is a full-service retail brand experience agency specializing in strategy, ideation and design, content development, and digital integration. Founded eight years ago, SET focuses on accelerating growth for clients by aligning brand strategy with how a brand can engage and excite consumers at the point of consideration. Recognized for executional and creative excellence, their clients include Nike, Verizon, Sonos, BMW and Red Bull among others.