Hugo Boss (Metzingen, Germany) plans to relocate one of its London locations into a store nearly twice as big as its current one, which will also serve as the company’s British flagship.
The store that will be moving is on Regent Street but will remain on Regent Street. The move is planned for fall and, at 15,000 square feet, will allow the store to showcase the brand’s entire catalog, including a dedicated women’s area with shoes, accessories and fragrances. The men’s department will include a made-to-measure service for customizing suits.
The street has recently seen a revitalization with other retailers, including Burberry (London) and Michael Kors (New York), renovating, expanding and opening new stores there, reports Women’s Wear Daily.