VMSD’s International Retail Design Conference (IRDC) announces that Chip Conley, founder of Joie de Vivre Hospitality, will deliver the opening keynote at this year’s conference, held September 7 – 9 in San Francisco.
In the 24 years since the debut of the Rolling Stone-inspired Phoenix (where regulars include the Red Hot Chili Peppers and The Psychedelic Furs), Joie de Vivre’s portfolio has expanded to include almost 40 boutique hotels, 18 restaurants and five spas throughout California.
Conley attributes that growth to a retooled business model influenced by Maslow’s hierarchy of needs. Hear him talk about how this philosophy applies to retail design and how to read your customers’ behaviors.
To get more conference details and to register, visit irdconline.com. Sign up by July 15 for the early bird discount!