Jack in the Box Inc. (San Diego) has taken the wraps off its new restaurant concept in Tulsa, Oklahoma.
The new layout is designed to meet the continued increasing demand for drive-thru service and digital ordering, according to a company news release. At 1,350 square feet, the restaurant features a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pick-up window for mobile and third-party delivery orders.
The goal of the new off-premises-only prototype is to reduce buildout costs by around 20 percent, while also increasing real estate flexibility. The new model is designed for free-standing locations but can be adapted to fit in a variety of spaces such as C-stores, travel plazas and end-cap locations.
Design elements include a “big red box” on the façade that pays homage to the brand’s namesake, and exterior lighting that turns to the brand’s signature purple to signify its late-night menu hours.
“The introduction of this new prototype is a huge boost to our nationwide growth efforts,” said Tim Linderman, Jack in the Box Chief Franchise and Corporate Development Officer. “With the benefits of increased drive-thru efficiency and streamlined operations, this new model makes the Jack in the Box franchise opportunity more appealing for customers and franchisees alike.”
Jack in the Box operates one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. The company also runs Del Taco, the second-largest Mexican-American quick-service restaurant chain by units in the U.S., with roughly 600 locales 16 states.