Designer lab-grown diamond jewelry brand Jean Dousset (Los Angeles) has opened its first-ever flagship boutique in West Hollywood. Located on La Cienega Boulevard, the storefront marks a significant milestone in the evolution of Jean Dousset into a luxury heritage lab-grown diamond brand, the company says.
The boutique embodies Jean Dousset’s commitment to uncompromised luxury and is inspired by the transformative journey of diamonds from rough cut to polished. Every element within the space, from the faceted steel storefront to the chiseled plaster table and undulating walls, fuses artistic vision and craftsmanship. The flagship’s facade, with its diamond-like geometry, inspired Jean Dousset’s new logo and set the stage for the journey awaiting patrons inside.
Inspired by the brand’s DNA, custom-designed displays create a unique and immersive experience for visitors. The discovery wall highlights Jean Dousset’s principal engagement ring designs, with each display exhibiting a style at three different angles, including the back, to accentuate the Signature Stone. A heritage wall adorned with photos of Louis Cartier and significant milestones in Jean’s family pays homage to the brand’s legacy while embracing innovation and artisanship.
“With a physical retail presence, consumers can see the perfection of designer lab diamonds firsthand while adding that experiential element in acquiring the diamond jewelry they desire,” said Jean Dousset, Founder, Designer and CEO of his eponymous firm.
Rebecca Rudolph, Co-Founder of Design, Bitches (Los Angeles), the architecture firm behind the project, says the boutique “represents the spirit of the brand: no compromises and the freedom to indulge oneself through creativity.”
Founded in 2010 as an online brand, Jean Dousset has undertaken a pivotal transformation this year with a rebrand, expanded assortment, and move to 100 percent lab diamond jewelry and engagement rings. That evolution, in turn, now includes the brand’s first bricks-and-mortar locale.