Jockey International Inc. (Kenosha, Wis.) has announced that it plans to expand throughout the Middle East and UAE, according to Emirates 24|7.
The company plans to open 60 underwear outlets across the region starting with the addition of seven more stores to its existing three in the next 12-18 months. Long term, Jockey plans to have close to 50 stores in the region.
The company currently operates two outlets in Dubai and one in Abu Dhabi.
Anil Pagarani, managing director of Yellow Flower Trading—the distributor of Jockey products in the UAE—told Emirates 24|7 the company is investing “substantial” money in the expansion and will add 50 employees to meet its growing operations.