1. ALL-INCLUSIVE
Modeled after a bead maze toy – a childhood staple in many doctors’ waiting rooms – Kindo’s fixturing system is equally as functional as it is recognizable. “We thought it was interesting to make one whole system inside a space and not have anything extra,” says Calila Baca, interior designer, Anagrama (Nuevo León, Mexico). “Everything the store has to offer is in this system.”
2. DIY DISPLAYS
Allowing the small boutique freedom to create their own window displays as merchandise offerings change, store designers positioned custom shelving in fun shapes near the windows (shown in background) to showcase featured goods.
3. FAKE IT TILL YOU MAKE IT
To complement the high-end merchandise while remaining within the client’s budget, Anagrama selected porcelain tile flooring to reproduce the expensive look of marble at a lower cost. The nonporous material also provides a greater amount of durability against scuffs.
4. DIVIDE AND CONQUER
The store was split into five departments, each designated by uniquely colored and shaped shelving, to create the framework for the fixturing system. “We divided [the sections] and then decided which area was most essential for that product,” explains Baca. “There was this purpose to the flow of the customer [journey].”
5. SOFT SHADES
Rather than opting for a primary-color scheme, designers selected pastel hues. “In [actual] bead mazes, you find a very basic color scheme,” says Baca. “We wanted to give it [pastels] to make it more baby- and toddler-oriented.” Wooden beads were also included to “keep the essence” of the toy, she says.
PROJECT SUPPLIERS
Retailer
Kindo, San Pedro Garza García, Monterrey, Mexico
Design and Architecture
Anagrama,
Nuevo León, Mexico
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