Apparel retailer Kith (Brooklyn, N.Y.) will open its latest flagship store Feb. 3 on Beverly Hills’ famed Rodeo Drive. It will be the brand’s second store in Los Angeles (the first is in West Hollywood) and its tenth global flagship.
The new, 5500 sq ft space will carry Kith’s men’s, women’s and kid’s lines, as well as multi-brand apparel, footwear and accessories. Inside is also a Kith Treats bar serving ice cream and cereal specials.
Founder/CEO/Creative Director Ronnie Fieg designed the new flagship with signature elements of Kith’s retail concept, accompanied by details evoking its Beverly Hills setting.
The building’s stone arch façade includes four street-level display windows broken up by a double framed glass door. Customers enter the space via a threshold constructed entirely of travertine bianco tile, which extends into the staircase and hallway, broken up by built-in brass shelving and anchored by a rear wall engraved with the Kith logo.
The women’s shop features verde paradiso marble, accented by oak wood paneling, while menswear and childrenswear spaces have a darker palette of walnut wood, verde paradiso marble, tinted plaster and brass. Kith’s signature shoe room harmonizes the oak and walnut used in the women’s and men’s shops with two daisy-inspired wood benches designed by Mark Jupiter. Shoes are displayed across the walls on crystal Tiffany shelves set above travertine flooring.
Click here to see a video walkthrough of the new store.