Kroger, Bed Bath & Beyond Enter Omnichannel Partnership

Kroger (Cincinnati) and Bed Bath and Beyond (BBB, Union, N.J.) have entered into a strategic collaboration to offer Kroger customers a selection of BBB home and baby products through Kroger.com and in a small-scale physical store pilot at select Kroger stores in 2022, according to a press release.

“This strategic online collaboration and in-store pilot will provide Kroger shoppers easy access to essential home and baby products alongside their favorite grocery staples – continuing to fulfill our commitment of providing our customers with anything, anytime, anywhere,” said Rodney McMullen, Kroger chairman and CEO.